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In the A-Z of Marketing Experts – could C be for Chantal Cornelius?

Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I actually want to write about the concept of being an...

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In the A-Z of Marketing Experts – B is for Brendon Burchard

This time in the A-Z of Marketing Experts, B is for Brendon Burchard. He is an American coach and author of a number of books. He runs numerous online training programmes and charges a small fortune...

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In the A-Z of Marketing Experts – A is for Arnold Schwarzenegger

Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...

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In the A-Z of Marketing, Z is for Putting some Zest into your Marketing

According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing messages every day. Now that number is closer to 5000...

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In the A-Z of Marketing, Y is for You!

Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The majority of the clients I work with are micro-businesses –...

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In the A-Z of Marketing, X is for Finding Your X Factor

Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...

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In the A-Z of Marketing, W is for Word of Mouth

When I started writing this A-Z of Marketing, it all started with the ABC – the three best marketing activities that you can use to promote your service business. A was for Asking for Referrals –...

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In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...

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In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced that they don’t have any competitors and that no one...

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In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their businesses – delivering coaching, consulting or training – for many...

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Latest Blog

In the A-Z of Marketing Experts, T is for Tony K Silver

According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t...

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In the A-Z of Marketing Experts, S is for Sue Richardson

“Your books are your soldiers – send them out into the world and they will...

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In the A-Z of Marketing Experts, is Q for Quentin Blake, Quentin Tarrantino or Quentin Crisp?

Sometimes when it comes to writing this blog, it’s easy for me to think of...

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