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Why Ad Hoc Marketing Does Not Work

Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...

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Do You Fight, Flight or Freeze in the Face of a Challenge?

As I write this blog, in the UK we are in the midst of lock down. No one is going out – all networking has moved online, along with all meetings. Many businesses across the country...

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Consistency is Key

Consistency is key – in everything you do. If you want to get better at any skill or sport, you need to practice and keep practicing. Just turning up to the golf club once in a...

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Why You MUST Keep Marketing When Times are Tough

Earlier this week I received an email newsletter from a fellow marketing professional that talked about why you shouldn’t do any marketing when times are tough. The first few lines talked about how our inboxes are...

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Book of the Month – Do Your Presentations Resonate and Get Results?

The latest book I’ve been reading from the Business Book Club is Resonate by Nancy Duarte. It’s a long book, so I’m only going to write about part of it here – the part that makes...

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Could You Grow Your Business By Buying Another One?

If you’re looking to grow your business and take on new clients, one of the ways in which you can do this is by buying another business or taking on their clients. This is how one...

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Book of the Month – Building a Story Brand by Donald Miller

This is the first book to be recommended by the Build Better Business Book Club. It’s full of really useful advice on how to clarify your marketing message, so that clients will listen. If you’re looking...

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How Not to Win New Clients

I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More

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In the A-Z of Marketing Experts, Z is for Zanzi Digital

Jayne Reddyhoff runs Zanzi Digital and for this final blog in this series, she shared with me four simple questions you must ask before you start digital marketing – and why most people get this wrong....

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In the A-Z of Marketing Experts, X is for X313 Design and Y is for You!

Let’s start with X … We’re nearing the end of the alphabet, so for X, I asked one of my favorite graphic designers, John Tromans from X313 Design, to share with me his take on design,...

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Latest Blog

In the A-Z of Marketing Experts, T is for Tony K Silver

According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t...

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In the A-Z of Marketing Experts, S is for Sue Richardson

“Your books are your soldiers – send them out into the world and they will...

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In the A-Z of Marketing Experts, is Q for Quentin Blake, Quentin Tarrantino or Quentin Crisp?

Sometimes when it comes to writing this blog, it’s easy for me to think of...

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